We make it a point to understand your business and the world it lives in.
We will always understand you.
We will always develop solutions that are easy to understand & differentiable.
We are people and culture first.
What we offer
Business & Creative Consultancy
With over 60 years experience in Multinational, government and local businesses, Gerard and Pei have a proven track record of strategic implementation and creative development.
We work largely on a referral-only basis as we place trust & confidentiality at the forefront
of our relationships.
Business transformation that is customised to you
Our industry experience covers retail, fashion & lifestyle, f&B, beauty, government, financial services, technology, telecommunication, consumer electronics, consumer packaged goods.
An Original Idea that works
We span research brand, marketing & design disciplines for digital, social and traditional solutions.
Who we are.
Gerard Lim
Business & People Transformation
Digital Marketing
Outcomes rather than outputs
Now: Helping people & businesses become the best versions of themselves in this digitally-fragmented world.
My most recent task was to build a commercial ecosystem & strategy for product development/marketing/sales across local, regional and global markets.Prior to this, I was managing a multinational digital, data, strategy, partnership, talent & capability organisation at Possible Worldwide.
Before: As a Business Excellence assessor for high-growth enterprises, SME development & organisational excellence for Spring Singapore. Portfolio includes: F&B, retail, education, white goods (consumer electronics), aviation, healthcare, financial services, logistics, audit, human resource & maritime.
Past: 17 years of integrated marketing (brand and product advertising direct marketing, packaging and corporate identity design, events, activation programme development), brand communications and business planning/management experience – with 10 years specific focus on building, operations and managing operations and managing organisations and their talent sub-groups.
Followed by: 11 years digital marketing/business development, planning & operations experience with concentration in talent management (candidate search, employment people development, mentorship/coaching), teaching emotional intelligence and managing corporate warfare/governance (chief Trouble-Shooter) and as a Business Mentor/Advisor/Consultant for Spring Singapore’s Small-Medium Enterprise (SME) segment till present day (2021)
PeiPei Ng
Ideas, Art & Creativity
Making Brands Come Alive
29 years ago, Pei Pei started her career in Art & Design. With passion for all things creative, she has worked for the most famous traditional media marketing agencies in the world, such as Ogilvy, Saatchi and Saatchi, J Walter Thompson, TBWA, as well as pure-play digital agencies like JWT-XM Asia and Possible, strategising and creating many memorable and effective omnichannel global campaigns. In this digital age, she is the rare few that combines technology, innovation, social & behavioural information to create content strategies and creation, distribution, to deliver impactful real-time business value.
Her core category experience include Travel & Hospitality (Singapore Tourism Board, Singapore Airlines, IHG), Financial Services (American Express, UOB, DBS, Mastercard), Technology & Telecommunications (IBM, Nokia, Motorola), FMCG (Unilever, Diageo, Seagram, P&G) plus Government accounts (Health Promotion Board, Enterprise Singapore, Gardens By The Bay).
Award-Winning Creative
Her work has won over 100 international, local and regional awards such as Cannes, D&AD, The One Show, Spikes, Clios, The Red Dot Award, FWA, to name a few.
On a personal note, Pei was the first Asian to win the prestigious Diamond Echo, making her the first creative person outside the US to achieve this to this day. She is best known for her work on Scrabble, Oxy and God. Campaign Brief magazine ranked her one of the top 20 most creative people in Asia in 2001. Additionally, she has held in-market roles for Hong Kong, Philippines and Bangkok, Thailand.
